This car is cheaper than expected

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44.58% or R353,803

based on the recommended retail value

2016 Mercedes-AMG C-Class C63 S

85,296km • Automatic • Petrol • Gauteng

Last updated 1 day, 21 hours ago.

Retail value

R793,703

How much a dealership is recommended to sell this car for.

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Asking price

R439,900

This is 44.58% or R353,803 less than the recommended retail value.

Price history

The price of this car listing over time.

Market view

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Questions

How do car dealerships determine the price of a car?

As you can imagine, every car dealership doesn’t have the expertise or resources to invest in a team of automotive data scientists to analyse historic car sales data and estimate a fair price for each of their cars. That’s why car dealerships outsource this responsibility to third-party automotive data providers like TransUnion, Lightstone, DiskDrive, and a few others. These automotive data providers provide car dealerships with book, trade, retail, and market values to help them price their cars.

What’s the difference between a car’s book value, trade value, retail value, and market value?

Book value: The price a dealership is recommended to buy a car for.

Historically, a car’s trade & retail values were published in a physical book known as the Mead & McGrouther Auto Dealers’ Guide.

Over time, “book value” has become an informal term for “trade value”.
Trade value / trade-in value: The price a dealership is recommended to buy your car. This is the same as the above mentioned “book value”.
Retail value / retail market value: The price a dealership is recommended to sell a car for.
Market value / private market value: The price a private seller would likely get for selling their car to a private buyer.

Who determines a car’s book/trade/retail/market value?

Historically, a company called Mead & McGrouther sold a physical “Auto Dealers’ Guide” book filled with valuations of every vehicle sold in South Africa. Since then, Mead & McGrouther has been bought by TransUnion and the book has been digitised and now sold as a software service.

Who provides the dealerships with a car’s book/trade/retail/market value?

Third-party automotive data providers like TransUnion, Lightstone, DiskDrive, and a few others supply dealerships with these values, along with other automotive data insights, to help them run their business.

How is a car’s book/trade/retail/market value calculated?

Each automotive data provider has their own algorithm for calculating an estimated car value. Unfortunately, the exact calculation isn’t publicly known, but it’s believed to take into account a number of factors, including the current car market supply and demand, historic new car prices, inflation, recent car sales data, car make/model/condition/mileage, and more.

How does CarPriceValue calculate a car’s recommended retail market value?

We monitor car listings from across the industry, train our machine learning model on thousands of car specifications, and make a retail value estimate that best matches the current market.

This would be the equivalent of you finding similar cars online, and getting a feel for the “average” asking price, but just at a much bigger scale and way more accurate.